Content marketing and link building: Amplifying your event’s online presence

Following our recent ‘the quick and simple guide to event website seo’ post, let's explore how content marketing and link building can further enhance your event's visibility and attract more attendees.

Creating compelling content

Engaging content is the cornerstone of successful event marketing. Here's how to make your content stand out:

• Develop valuable resources: Create blog posts, articles, and whitepapers that provide insights, industry trends, and tips relevant to your event's theme.
• Use storytelling techniques: Share narratives about past events, attendee experiences, and the impact of your event on careers or businesses.
• Implement interactive content: Host webinars and live streams to build anticipation and engage potential attendees. Use quizzes and polls to boost interaction and gather valuable insights.
• Create promotional videos: Showcase key aspects of your event, such as speakers, activities, and behind-the-scenes highlights, to generate interest and excitement.

Effective link building strategies

Building high-quality links can significantly boost your event's online authority and visibility:

• Event listings: Create a dedicated event page on your website and implement event schema markup to improve search engine visibility.
• Sponsorship opportunities: Sponsor relevant events in your niche to secure quality backlinks and raise your brand's visibility.
• Media coverage: Work with event organisers to ensure your brand is mentioned in press releases and media announcements.
• Strategic collaborations: Partner with event organisers to create collaborative content, such as co-written articles or joint press releases.
• Speaker-driven content: Collaborate with your event speakers to create original content or curate and distribute their existing content.
• Event resources page: Compile speaker bios, vendor lists, and schedule details on a dedicated web page to add value for attendees and open up link-building opportunities.
• Social media engagement: Actively participate in event-related hashtags by sharing relevant insights and commentary.

Final thoughts

By implementing these content marketing and link building strategies, you'll create a robust online presence for your event, attracting more potential attendees and improving your search engine rankings. Remember to consistently produce high-quality, relevant content and seek out valuable link-building opportunities to maximise your event's online visibility and success.